The brand’s visual direction is rooted in the solid foundations of editorial design, reinterpreted in a more contemporary way to reflect Presight Partners’ fresh approach to fund-of-funds. The website is typography-led with a combination of serif and sans-serif fonts. We were looking for a very editorial look inspired by newspaper layouts.
A "fund-of-funds" is an investment firm investing in other investment funds rather than direct assets. For us, a “fund-of-funds” can be seen as a meta concept as it literally sits on top of other investments. To represent this aspect of the brand, we took inspiration from metaphysical and surreal universes and created abstract and symbolic illustrations.
The brand’s visual direction is rooted in the solid foundations of editorial design, reinterpreted in a more contemporary way to reflect Presight Partners’ fresh approach to fund-of-funds. The website is typography-led with a combination of serif and sans-serif fonts. We were looking for a very editorial look inspired by newspaper layouts.
The brand’s visual direction is rooted in the solid foundations of editorial design, reinterpreted in a more contemporary way to reflect Presight Partners’ fresh approach to fund-of-funds. The website is typography-led with a combination of serif and sans-serif fonts. We were looking for a very editorial look inspired by newspaper layouts.
The brand’s visual direction is rooted in the solid foundations of editorial design, reinterpreted in a more contemporary way to reflect Presight Partners’ fresh approach to fund-of-funds. The website is typography-led with a combination of serif and sans-serif fonts. We were looking for a very editorial look inspired by newspaper layouts.
The brand’s visual direction is rooted in the solid foundations of editorial design, reinterpreted in a more contemporary way to reflect Presight Partners’ fresh approach to fund-of-funds. The website is typography-led with a combination of serif and sans-serif fonts. We were looking for a very editorial look inspired by newspaper layouts.
